About 24e

In 2010, Wayne Alford opened the first 24e location in Hoover, Alabama. Having been a member of many gyms in the Birmingham area, Wayne knew the biggest concerns most people have when it comes to choosing a gym are costs, cleanliness, hours, and well-maintained equipment and facilities.  He took those concerns to heart and designed the first 24e location around them. Since that day, the 24e team has been able to sustain the success at the Hoover location, and continued over the next 10 years to open 5 more locations without losing core values.

While the company has added additional ways for our members to “break a sweat without breaking the bank”, we have continued to focus on providing them well-maintained facilities, top-of-the-line equipment, and first-class customer service, all at an affordable price.

Our Mission

24e Health Clubs is committed to being a leader in the fitness industry by providing its members with all of the tools, motivation, and education necessary to enhance themselves and have the quality of life they envision. This will be accomplished through an emphasis on providing exceptional customer service, offering a dedicated, top-notch personal training department, providing top-of-the line equipment, and supplying a wide variety of group fitness class options.